Click for Small Change™ supports the Guild for the Blind
It's that time again. Actually, it was some time ago, this post is long overdue.
The Google Adsense revenues on this blog have continued their forward, albeit at a snail on vacation's pace, march. Enough, though, to make the next donation, to add to the first two.
As the next installment, I made a contribution of $15 to the Guild for the Blind. They are a Chicago-based non-profit that serves the visually impaired, mainly by helping them prepare for and obtain professional employment. Usually, the visually impaired are relegated to doing call-center type work. What makes the Guild unique is an emphasis on finding career paths that utilize a person's abilities and education.
There was also a personal motivation behind this choice. I did a consulting project for the Guild during my first quarter at the GSB as part of a student club at the GSB called the Business Solutions Group, and the people who run it are a great bunch of folks. Our team's mandate was to do research and come up with a strategy to better connect their membership to the corporate world. I'm not sure how much of that work was impactful, not unlike this small donation, but as we'd like to think on this blog, even the smallest things matter.
On an unrelated note, I had a conversation with an author of a marketing book last week and he asked me for a Web 2.0 startup that I found interesting. I thought of Squidoo. They are a blogging-based platform that lets one create 'lenses' that are areas of interest or expertise. An added bonus is that these lenses can earn you royalty. What I find interesting is what you can do with it - "A single lens might not earn a lot, but if you imagine hundreds of lenses working to your favor, or fundraising for a charity, it can really start to add up," according to their website.
I get a certain sense of, i don't know, when I read this. I wrote, almost exactly a year ago, when I added Google Ads to my website with the intent to donate all proceeds to charity: "So, here's my pitch to Google: why not create a program around this. So that interested users can sign up to have any revenues from ads on their blogs/sites be pooled in a repository - pennies from each site add up to dollars - and it be administered in a sensible fashion." A few months ago, I made the same pitch to three people from Google who I met as part of internship recruiting. Each of them thought it was a great idea, but I don't think they've really done much with it.
Then again, it's never too late :-)